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The same way the thrill of a new car wears off, the thrill of a new relationship wears off, too. Yet we think that the thrill of new love should last forever. “We’re inclined — psychologically and physiologically — to take positive experiences for granted. For many, the possibility that things might be different — more exciting, more satisfying — with someone else proves difficult to resist. Nor is it the illusion that there’s a better partner for you.