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Hi there, I run a dating site that has the potential to reach 5,000 members. I wouldn't want the user to be bombarded with advertisements either. Even if I could make something like per user, that would pay for the site in itself. possibly by putting a lil flag or banner under/by their username that says "2004 donator" or something check into cpc programs like adsense check into affiliate programs like linkshare and cj consider selling banner and text ads outright yourself to other webmasters use a TAF program check into amazon.com's affiliate program sadly, there is no best way to make money, you are gonna have to experiment w/ a few things. In terms of CPM, you would need each of your members to visit the site and view about 2,000 pages or so.